Overview

I was presented with an opportunity to join Ubimo’s team as a Digital designer and they assigned a challenge for me. During this challenge I was given a report that compared Starbucks and Dunkin’ Donut operations in Syracuse, NY along with collected data and style guides.

I was given 4 tasks to complete: design the UI of a static webpage where this report can be displayed, a motion graphic that will be used to promote this report on Instagram and Facebook, design a social media post graphic which can be shared on Linkedin, and finally design a flier to handout during an event for interested clients.

patrick-tomasso-70305-unsplash-1024x820

Overview

I was presented with an opportunity to join Ubimo’s team as a Digital designer and they assigned a challenge for me. During this challenge I was given a report that compared Starbucks and Dunkin’ Donut operations in Syracuse, NY along with collected data and style guides.

I was given 4 tasks to complete: design the UI of a static webpage where this report can be displayed, a motion graphic that will be used to promote this report on Instagram and Facebook, design a social media post graphic which can be shared on Linkedin, and finally design a flier to handout during an event for interested clients.

patrick-tomasso-70305-unsplash-1024x820

Overview

I was presented with an opportunity to join Ubimo’s team as a Digital designer and they assigned a challenge for me. During this challenge I was given a report that compared Starbucks and Dunkin’ Donut operations in Syracuse, NY along with collected data and style guides.

I was given 4 tasks to complete: design the UI of a static webpage where this report can be displayed, a motion graphic that will be used to promote this report on Instagram and Facebook, design a social media post graphic which can be shared on Linkedin, and finally design a flier to handout during an event for interested clients.

While one of the assets I had to produce was a motion graphic, there weren’t any specific instructions as to what format they required it to be in (i.e. gif or video with audio). So to be on the safe side I decided to create both. I specifically loved this project because it gave me a chance to try out this After Effects template I came across where it has dozens of overlay filters to create a “glitchy” or grainy type of distorted video.

Since the report given was which brand attracts more visitors, I immediately had the image of both brands in a type of “fighting” setting. So I came up with a motion graphic that presents both brands as if for a fight night. I also had a distorted and glitch overlay in mind when I pictured it.

While one of the assets I had to produce was a motion graphic, there weren’t any specific instructions as to what format they required it to be in (i.e. gif or video with audio). So to be on the safe side I decided to create both. I specifically loved this project because it gave me a chance to try out this After Effects template I came across where it has dozens of overlay filters to create a “glitchy” or grainy type of distorted video.

Since the report given was which brand attracts more visitors, I immediately had the image of both brands in a type of “fighting” setting. So I came up with a motion graphic that presents both brands as if for a fight night. I also had a distorted and glitch overlay in mind when I pictured it.

Ubimo wrote a mini-report based on location intelligence data analysis from our platform to determine who wins the coffee market – Starbucks or Dunkin’ Donuts.

The presumed target audience are advertisers and marketers who are interested in learning more about their venues and audiences, and are finding this report online or at a conference or event. You can view the handout version of the report via the links below:

DOWNLOAD REPORT:

PDF

Ubimo wrote a mini-report based on location intelligence data analysis from our platform to determine who wins the coffee market – Starbucks or Dunkin’ Donuts.

The presumed target audience are advertisers and marketers who are interested in learning more about their venues and audiences, and are finding this report online or at a conference or event. You can view the handout version of the report via the links below:

DOWNLOAD REPORT:

PDF

Ubimo wrote a mini-report based on location intelligence data analysis from our platform to determine who wins the coffee market – Starbucks or Dunkin’ Donuts.

The presumed target audience are advertisers and marketers who are interested in learning more about their venues and audiences, and are finding this report online or at a conference
or event. You can view the handout version of the report via the links below:

DOWNLOAD REPORT:

PDF